LTS: You’ve got 168,000 followers on Instagram and it’s been less than a year – what’s the secret?
Emma: Even today I find it amazing and wonder why my Instagram account is met with such enthusiasm!
I prefer to discuss fitness and nutrition with a positive frame of mind. I think that to share common experiences with others in a simple, accessible way has allowed me to really create a strong bond with my followers.
Getting the body of your dreams does not mean deprivation
The fitness and lifestyle community is filled with talented content producers – how have you made sure Emma Fitness Goal is unique?
I try to show that getting the body of your dreams does not mean deprivation or punishing yourself!
I also try to show my experiences and my failures through my posts to save time for those who wish to follow the same path as me. Thanks to mistakes I've personally made in the past, I'm able to cut to the chase and offer advice that will genuinely help achieve the objectives my followers set out.
Of all the images you’ve posted so far, do you have a favourite or one which had a very strong response?
My most successful photos are those where you see my abs and those of my cheat meals. It's ironic, but I think my followers appreciate the fact that I managed to reach my fitness goal whilst continuing to enjoy myself and not by only eating chicken, rice and broccoli.
It has a reassuring side to their own journey and I think it shows them that finding a healthy lifestyle can be achieved simply through finding the right balance.
Be yourself, dont try to look like another ‘fit’ girl - show yourself as who you are with all your strengths and weaknesses.
Do you use any filtering and/or photoshopping, or do you prefer to keep things natural?
Every now and then I soften my skin texture but for the most part I only use natural light that rarely needs correcting. For my food photography I sometimes enhance the lighting in post production.
Your Clean Eating Challenge has really taken off. Tell us about it and why you think it's been so successful.
I try to show that healthy eating is not the same as boring eating, and that you can cook great recipes and still stay in line with your fitness goals.
There are many misconceptions about weight loss and most common is that you need to starve yourself to achieve the body of your dreams. It's not all just salad, salad, salad!
Any tips for taking the perfect selfie?
Light, and more specifically the right light, is key to any good photo!
The background is just as significant as the foreground so it's important that they are both harmonious. Too often I see pictures of images with a crazy background and it often spoils everything.
For poses, each person is different - obviously I know my good angles, but they are not necessarily the same for every woman. It's important to photograph parts of oneself that one loves. It could be your abs or your eyes - we all have that little something we want to highlight.
How long on average do you spend on social media every day?
Honestly, it has become so routine that I couldn't tell you as I look at my phone throughout the day. Nevertheless, I try to make sure that my virtual side doesn't overflow into my real life, especially in the presence of family or friends.
What’s your favourite part of being an Instagram goddess?
Haha! I don't consider myself a "goddess", really - certainly, I get a lot of compliments and I would be lying to say that it doesn't boost my confidence and isn't pleasant. But beyond the physical aspect, I much prefer to receive messages like "thanks for the motivation", "I managed to do this or that" or "Your words are great; you cheer me up."
I'm glad to know that my account has had a positive impact in the lives of people that I have never yet encountered. I'm glad that my words give confidence to women or men who have long felt devalued because of their physical appearance. Above all, what counts is that you believe in yourself.
What tips would you offer to lifestyle and fitness ‘grammers who are just starting out?
1. Be yourself, do not try to look like another 'fit' girl - show yourself as who you are with all your strengths and weaknesses. That's what your followers will appreciate because they are looking for authenticity, NOT perfection.
2. Only post your best snaps. Stick to quality over quantity.
3. Be social! For me, posting a picture is not the point - the point is the exchange that follows afterwards!
4. Be humble. The amount of followers you have or the fact that you have a nice six pack does not make you better than anyone else.
Above all, what counts is that you believe in yourself.
Who have been some of your biggest influences along the way?
Many girls on Instagram have influenced me by their physique, their performance and their state of mind. I like to believe that if someone manages to do what we dream to do ourselves, it's proof that we can achieve our dreams if the time and passion is spent following them.
During my transformation all these wonderful pictures have boosted me to continue my journey, even when my heart or motivation was lacking.
In terms of cooking healthy, I'm a fan of Youtuber Fitmencook. I love his approach to cooking and the positive energy he brings with it.
And I’m a huge fan of the author Tony Robbins, who for me is my #1 motivator.
Do you have any guilty food pleasures? Do you drink alcohol?
Oh yes… a lot!
I eat out or have a meal at least 1-2 times a week where I don't think about what I'm eating or how healthy it is. My guilty pleasures? I love to eat burgers, anything Italian and cheese… washed down with good, sweet cocktail.
What have you got planned for the rest of 2016?
By the end of the year I would like to have several books out… after that, it's a surprise!
You look fantastic in the Ruby Rocks dress! Tell us about your personal style and how you dress to flatter your height.
I’m 6’1”, and historically my height has meant that I have generally struggled to find clothes that fit me in length but now it’s a pleasure to put on a maxi dress that is actually a maxi dress for me too.
Over time, I’ve learnt which cuts show off my figure and the Ruby Rocks dress ticks all the right boxes. Having slightly square shoulders, the bodice section is really super flattering and the colours are so beautiful!
Regarding my own personal style, I am also just as much at ease in sports clothing as I am a dress; but a common theme is that I love my femininity and I try to show off my assets with great fitting cuts.
Any final bits of inspiration to give to your followers?
You don't need to be perfect to love yourself. Even if there are things you don't like about your body, even if you have stretch marks, cellulite or some veins, even if you haven't managed to keep the goals you had set previously... you can love yourself now without waiting for something to change before you do.
If you wait until you lose your kilos or eliminate the cellulite to feel good in your body and finally enjoy life, this moment will never happen because there will always be an imperfection or an external event to stop you from loving yourself.
Ultimately, I would say the most important thing is to begin to accept yourself with your flaws, but above all to be aware of your ability to change. Believe in yourself as this is where the real key to success lies - have the strength to put in the energy to achieve all your goals.