AGE: 57, INSEAM: 33”, SIZE: 8
Jeans because: ‘I’ve worn jeans constantly since I was about 16. My first job was working in a shop selling Italian jeans, I’ve been a jean freak all my life.’
My story: ‘I’m 57, I started modelling when I was 53. I was doing my banking and a woman came up and asked if I’d do a shoot for a hair brand. My kids urged me to do it. I was frightened of change at first but now I feel like the world is my oyster. I was in Italy at the weekend shooting for Harpers Bazaar.’
I’ll never forget: ‘Being on a shoot with Ashley Graham and being handed a bikini. I admit I was scared but I became the oldest woman to get into Sports Illustrated.’
In my jean pockets: ‘Plasters from a blister! And hairbands.’
In my downtime: ‘I get loads of exercise. To have my health is really precious.’
I love the wash and the stretch. Jeans have to have stretch so I can enjoy a good lunch!
AGE: 19, INSEAM: 36”, SIZE: 6
Jeans because: ‘I wear them four times a week. Always with trainers!’
Go-to style: ‘A high waist jean. Tall girls look great in a high rise.’
My style inspiration: ‘Rihanna, definitely. She can pull off anything, even accessorising with a glass of wine. Her style is constantly evolving.’
In my jean pockets: ‘Lipgloss and my phone.’
I stand tall because: ‘Success drives me. I don’t want to be average.’
I love denim. I own seven pairs of jeans, all of them with rips. Got to have rips!
AGE: 25, INSEAM: 36”, SIZE: 10
Jeans because: ‘I love the convenience of denim.’
I’ll never forget: ‘A modeling job in South Africa where I had to cling to a rock in the freezing sea. I kept slipping off and all the locals on the beach were pissing themselves laughing.’
I’m inspired by: ‘People who are true to themselves. It’s not easy to leave things that don’t serve you, but you have to live a life fulfilled.’
In my jean pockets: ‘Carmex, Oyster card and a pen. I’m always writing snippets of conversation around me.’
Next up: ‘I’m focusing now on writing. I just wrote a short film which was shortlisted in a competition.’
When it comes to jeans, I’m obsessed with detail and colour.
AGE: 19, INSEAM: 34”, SIZE: 6
Jeans because: ‘They’re so reliable. They just work! I wear them pretty much every day.’
Wear with: ‘Converse or DMs and a strappy top or a baggy jumper.’
My story: ‘This is my first modeling job. I’m in my first year studying medicine at UCL.’
I stand tall because: ‘I’m inspired to help other people. In medicine, women get to have a big role compared to some other careers.’
My style inspiration: ‘Alexa Chung. I love her style - simple but chic.’
For me, it’s all about the wash. I love a clean, light finish.
AGE: 23, INSEAM: 36”, SIZE: 8
Jeans because: ‘I wear them every single day. I can’t help but buy exactly the same style every time. They’re just so wearable.’
My story: ‘I did my first modeling job as a baby in a Pampers ad. I started fashion modeling at 17.’
I’ll never forget: ‘My weirdest job was a commercial for a bank. They strapped a camera to the front of a rollercoaster at the end of Brighton pier. We had to go around 20 times. I loved it!’
Green tea or G&T? ‘Always, always a G&T.’
My style inspiration: ‘Sigourney Weaver, such a strong lady. And Karlie Kloss, she’s awesome doing so many things – coding, modeling, campaigning. Kendall Jenner’s style at the moment is so cool, I’ve just bought the old school Vans she’s always wearing. And big hoops!’
I love a jean that lifts your bum and skims the thigh.
AGE: 25, INSEAM: 34”, SIZE: 12
Jeans because: ‘I live in them. I have about 10 pairs but probably two or three in rotation. I don’t wear heels, it’s always Adidas or Birkenstocks.’
My story: ‘I live in Berlin but I’m signed with a London modeling agency. My look isn’t conventional but I’m getting a lot of great feedback.’
I stand tall because: ‘Spreading bad energy isn’t cool.’
In my jean pockets: ‘Tissues, phone, lip balm, chocolate wrapper and receipts.’
Green tea or G&T? ‘Green tea.’
I don’t do blue jeans. I like a clean jean with a dark, saturated colour.