Summer 2018 Fashion Trends

Dreaming of warm weather and the sun on your skin? Us too. Like vitamin D for your wardrobe, summer 18’s fashion trends are bright and beautiful. The message is loud and clear: “dress happy”. Let’s think sunshine thoughts and take a look at the key summer trends to have on your radar.


Designers dug deep into their childhood Crayola boxes for the headline story of summer: splashes of Pantone brights. The bolder, the better. The catwalks were awash with high voltage hues from cerulean blues at Marni to daffodil yellow at Christopher Kane. If head to toe brights aren’t your thing, there’s always…


The perennial stripe returns but this time with a fresh new energy. By playing with scale, direction, colour and splicing, designers create exciting new ways to wear. The colour pop Breton breaks new ground with a flared sleeve and irregular stipe placement. Add to the mix fine stripes, divergent lines and coastal linens. Need more convincing? Read 15 reasons to wear stripes.


Nature’s bounty is supercharged with colour and scale to create the standout prints of summer. Statement blooms and juicy watermelon prints on a pristine white background make instant conversation starters. Adding impact to dresses, skirts and trousers, these are pieces that rise to every occasion, notably ones with champagne. For more event season inspo read our latest lookbook.


Going strong in 2018, the shoulder reigns supreme. From cutouts to the full reveal, this summer trend is going off the shoulder and into your wardrobe. Wherever you’re headed for your summer ’18 holidays, you need these in your hand luggage.

5. Espadrilles

The humble, rope-soled shoe that dates back to the 13 th century steps confidently into 2018 with of-the-now detailing: floral appliqué, rainbow stripes and ankle straps take a practical shoe into covetable territory. If ever there was a shoe worthy of a summer vacay, this is it.

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