While shooting our Style Has No Rules campaign there was a common theme that we heard among our customers:
"Around 80% of my wardrobe is black. I rotate the same black skinny jeans that I have three pairs of." Katie, 6’2”
"I literally live in black leggings, T-shirt and hoodie, usually khaki. I’ve ruled out bright colours." Pavan, 6’3”
Our ladies admitted they steered clear of colours. Yet when our little stylists gave them a one-of-a-kind makeover, much to their surprise, colour looked AMAZING on them!
After this experience, I’m going to try more bright, vibrant colours. It has taken a long journey for me to get to this point. But I will wear bright colours and I’ll do it with confidence.
I look around the boardroom and there’s so much black. The two things I go for are colour and dresses. I love them, they make me feel feminine. They have a way of saying ‘I’m a tall girl. And proud of it too!'
Tessy Ojo, 6’1”, CEO of The Diana Award
It’s a dopamine thing. I actually feel happier when I’m wearing something pink.
Lon, 6’1”, The Netherlands
I’m tall. People are going to look so I figure I’ll make it worth their while with bright colours AND heels.
Victoria, 6’, UK
I love a red lip - red is one of my favourite colours.
Kendall Jenner, 5'10"
One day I decided that I was beautiful, and so I carried out my life as if I was a beautiful girl. I wear colours that I really like and I wear makeup that makes me feel pretty. It doesn't have anything to do with how the world perceives you. What matters is what you see.
On my darkest days, I wear my brightest colours.