Throughout the 20th century the evolution of the mannequin has reflected the events, icons and attitudes of the changing times, from WWII rationing to women’s lib; from Marilyn Monroe to Kate Moss; from boyish beanpole to curvaceous hourglass (and back again).
At the turn of the century, the earliest mannequins - with waspish waists and (alarmingly) human teeth and real hair - had more than a whiff of taxidermy about them. Fast forward to 2016 and today’s typical mannequin is 5’11, faceless and a UK size 8, not typical of the average British woman measuring size 14.
June Rowe, fashion historian and lecturer at Central St. Martins, tells us: ‘Historically, fashion mannequins represent idealised forms of femininity yet today’s current fashion mannequins are unrealistic and often unattainable.’
Which is why Long Tall Sally’s #MadeTall campaign [LINK], in which a customer is 3D scanned for a bespoke 3D mannequin, represents a groundbreaking initiative.
'3D scanning meets the new demand of consumers looking for a more "real" reflection of themselves, as well as a more inclusive fashion industry.’
June Rowe, Fashion Historian