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LTS: Behind The Prints

11/06/2024

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Find stunning bold and bright prints this season designed in must-have flattering styles at Long Tall Sally.

We have an in-house print design team who hand draw prints for all occasions.

We spoke to Stacie and Lucy and they have given us an insight into the print process.

What’s the process behind creating a new print?

When starting a new print we like to gather inspirational photos and create a mood board as a starting point and reference back to this throughout the whole process. We will then either hand draw/paint or use Procreate on iPads to start drawing elements that we then take into Photoshop to edit, recolour, manipulate and begin an all over repeated layout. We then show the print to the buyers for feedback before the print is matched with relevant Pantone colours and sent out to the manufacturer for sampling.

When designing this piece, where did you draw inspiration from?

Lucy (tropical) I took inspiration from tropical foliage, looking at photographs from the amazon rain forest. This also inspired the colour palette behind this print as I wanted to capture the rich greens of the jungle.

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Stacie – (zebra) with animal print being a big trend this S/S I wanted to move classic zebra print in a different direction and away from the traditional black and white, I loved the colours of the dark tropics palette and wanted to incorporate these into a fresh animal print. With texture also being a big trend, I used an ink effect brush to add more dimension to the print.

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Do you have a favourite print from the Dark Tropics collection?

We know that animal and tropical prints are key for SS and we love them together in more jewel tones

What do you enjoy most about your job?

Stacie – Being able to draw and be creative every day is really key but I also really enjoy being involved in the trend process at the start of each season and looking at catwalks and other emerging trends.

Dark Tropics

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